Chanel packages power of femininity in crimson cosmetics
French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.
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Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.
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Fondazione Prada takes scientific approach toward cinematic arts
Italian fashion label Prada’s artistic foundation is exploring modern cinema and image production through an interdisciplinary research project.
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Louis Vuitton returns to roots for luxury luggage line
French leather goods maker Louis Vuitton has introduced an innovative range of rolling trunks for the 21st-century traveler.
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Mcommerce to capture 49pc of online retail sales by 2020: report
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.
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Top 10 travel and hospitality efforts of H1
With the on-demand economy encroaching on hotels, brands have been forced to up their game.
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Commercial investment, first-timers propel New England real estate
First-time and move-up buyers are impacting New England’s luxury coastal market, according to a report from Re/Max Integra.
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Mercedes demonstrates technological prowess with un-piloted 12-mile bus drive
German automaker Mercedes-Benz is addressing urbanization and environmentalism with the Mercedes-Benz Future Bus.
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Versace, Cunard, Barneys and Burberry – Live news
Luxury Daily’s live news from July 18 – Unauthorized Gianni Versace biography in the works; Cunard toasts knighted commodores for new cocktail menu; Barneys named exclusive retailer of Justin Bieber tour capsule; Harrods teams with Burberry for immersive holiday 2016 campaign.
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Luxottica, algorithms, Alexander McQueen and Brexit – News briefs
Today in luxury marketing – Luxottica unfolds welfare policy; Using an algorithm to figure out what luxury customers really want; A designer will grow Alexander McQueen’s skin in a lab to use for leather bags and jackets; How Brexit stole Christmas.
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Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.
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Top 5 must-haves in your mobile apps
Aside from the aesthetics, what specific functions should an app absolutely include?
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