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Louis Vuitton enlists playful video for US mcommerce foray – Luxury Daily

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July 3, 2013

Louis Vuitton mobile page

Louis Vuitton enlists playful video for US mcommerce foray
French fashion house Louis Vuitton unveiled its new mobile commerce Web site July 1 that offers consumers in the United States the opportunity to shop on the go.
Click here to read the entire article on Luxury Daily

Top 10 luxury brand multichannel marketers of Q2
Luxury marketers tapped a number of media to reach target consumers in new ways during the second quarter of 2013.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Bottega Veneta aims for ecommerce boost via site redesign
Italian label Bottega Veneta is aiming for a boost in ecommerce through a revamped Web site that offers large product images in a simplified layout.
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Cartier, Richard Mille push timepiece ads in Robb Report
Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisements that compliment the “Leaders in Luxury” theme in the July issue of the Robb Report.
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88pc of affluent adults plan to travel for pleasure this year: report
Eighty-eight percent of adults with a household income of more than $250,000 plan to travel for pleasure this year, according to a new report from the Shullman Research Center.
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St. Regis targets environmentally conscious guests via eco-tourism initiative
Starwood’s St. Regis Bahia Beach Resort in Puetro Rico is promoting eco-tourism by letting guests look for and learn about Leatherback Turtles that nest on the property’s shores.
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Saint Laurent, Tiffany, Lanvin and BMW – News briefs
Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban Promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.
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Behavioral shift with Asian luxury consumption
As more brands have entered the scene, as more exposure to luxury brands has occurred, as Asian consumers have traveled abroad and have had diverse experiences, and as technology has enabled more learning and access to brands and their stories, consumer motivations have shifted.
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