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Louis Vuitton goes mobile to enhance travel guide experience – Luxury Daily

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November 6, 2015

Promotional image for Louis Vuitton’s City Guide app

Promotional image for Louis Vuitton’s City Guide app

Close look at demographics lays groundwork for long-term strategy
Understanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.
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Michael Kors reconfigures retail strategy to account for millennial trends
U.S. fashion label Michael Kors plans to scale back department store retailing to protect the brand’s overall image and profits.
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Louis Vuitton goes mobile to enhance travel guide experience
French leather goods maker Louis Vuitton is complementing its print travel series with a mobile version for on-the-go travelers.
Click here to read the entire article on Luxury Daily

British brands must assert heritage and difference in US market
NEW YORK – British brands looking to gain a foothold in the United States would do well to emphasize their “Britishness,” according to panelists at “GREAT Britain on Madison Avenue” held on Nov. 5.
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Holt Renfrew stacks ecommerce on growing store network
Canadian retailer Holt Renfrew is at long last entering the ecommerce space.
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Why marketers should swap selfies for old-fashioned phone calls: report
Despite the rise of brands on social media, new research from Invoca suggests that consumers are still identifying phone calls as their top smartphone feature, bringing voice-to-voice connections to the forefront of marketers’ minds.
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Karl Lagerfeld, La Prairie, Dior and Inspirato – Live news
Luxury Daily’s live news from Nov. 5 – Karl Lagerfeld flies to Shopbop for travel-themed capsule; Emilia Clarke cast as Dior Joaillerie ambassador; La Prairie, Baccarat join forces to craft $2.2K crystal server; Inspirato drives experiential travel with new membership category.
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Balmain, Lanvin, Volkswagen and Guam – News briefs
Today in luxury marketing – Can resale history predict Balmain x H&M success?; French ex-culture minister: Alber Elbaz’s Lanvin dismissal an “unspeakable injustice”; VW luxury cars in Europe fitted with same devices as in US; Guam’s rising luxury real estate market.
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Legal tips on cross-device tracking
Without cross-device tracking, marketers face a number of challenges in their marketing strategies.
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Importance of good place (POI) data
Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.
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