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Louis Vuitton drives app downloads with targeted iAd campaign
French fashion empire Louis Vuitton is attempting to drive mobile application downloads by using banner ads to direct consumers to Apple’s App Store.
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Harrods sharpens digital savvy with Web, mobile endeavors
British department store Harrods is increasing its digital presence with a soon-to-be released online magazine and a new mobile commerce-enabled site, as well as placing an emphasis on digital search marketing.
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Heavy summer discounting may affect luxury status of cruise lines
Regent Seven Seas Cruises has reported strong numbers in the second quarter of 2011, but as the market continues to be sluggish, consumers may be reluctant to spend money on discretionary experiences such as cruises.
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Social endorsement makes Facebook a prime advertising platform
Facebook marketing offers a way for luxury brands to form a trusted, two-way dialogue with affluent consumers, and gain more loyal followers by optimizing social endorsement.
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Barneys emphasizes local roots with 9/11 charity for Fashion’s Night Out
Barneys New York is emphasizing its local roots during this year’s Fashion’s Night Out by donating 10 percent of its proceeds to the National September 11 Memorial and Museum.
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Swiss watchmakers, Barneys and affluent Chinese consumers – News briefs
Luxury Daily today – Swiss watch firms hit by gold, franc; Gaga links with Barneys; Wealthy Chinese buyers are snapping up luxury apartments in Manhattan
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What is the current thinking on mobile commerce?
The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.
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