How Neiman Marcus can avoid brand dilution with the Target collaboration
Maintaining brand image, quality of products and customer service are the main components that Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
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12pc increase in digital ad spend seen in Q1: study
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers that are becoming more confident, according to a study by Nielsen Co.
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Martin Katz to use targeted print ads to tout Nature Collection
To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.
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Louis Vuitton dodges Flash through mobile optimization
French apparel and accessories brand Louis Vuitton created a tablet-friendly version of its Web site, likely in an attempt to connect with Apple users whose devices do not accommodate Flash.
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Fairmont bolsters Smithsonian partnership via family package
Fairmont Hotels & Resorts’ Georgetown property in Washington is targeting affluent families with a new hotel package that incorporates its partnership with the local Smithsonian museums and galleries and is giving a portion of the proceeds to the institution’s educational mission.
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64pc US shoppers reluctant to return to old buying habits: study
Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
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Harrods, luxury hotels, De Beers and Audi – News briefs
Today in luxury marketing – London’s famous Harrods to lend its name to luxury hotel brand; Luxury hotels fine-tuning fine dining; De Beers unveils latest high jewelry collection; Audi targets top luxury brand title by 2020.
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Real-time mobile-social amplification key for brands
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
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