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Louis Vuitton broadens Pass app’s reach via The New York Times mobile ad – Luxury Daily

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November 12, 2013

Landing page of Louis Vuitton ad on The NY Times mobile app

92pc of Chinese consumers dissatisfied with luxury services at home: report
Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
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Printemps partners with Prada to infuse holiday windows with “A Joyful Obsession”
French department store Printemps enlisted Italian fashion house Prada to give its Paris location’s holiday windows a high-fashion touch.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Dior brings together 15 international female artists for fragrance exhibit
French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two week exhibition at the Grand Palais in Paris.
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Burberry sparks gift-giving through holiday video
Britain’s Burberry is promoting various seasonal products in a social video geared toward affluent holiday shoppers in the weeks before the shopping season officially commences.
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Rolls-Royce aligns bespoke collection with Chinese Zodiac Year of the Horse
Rolls-Royce is celebrating the Chinese Zodiac Year of the Horse in 2014 with a bespoke “Majestic Horse Collection” that features Ghost models and draws on traditional art.
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Style.com/Print marries street style with high-fashion in Spring 2014 issue
Christian Dior, Giorgio Armani and Balencaiga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication.
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Louis Vuitton broadens Pass app’s reach via NY Times mobile ad
French fashion label Louis Vuitton is exercising the capabilities of its new Pass application with an advertisement on The New York Times mobile app.
Click here to read the entire article on Luxury Daily

Bottega Veneta, Breguet, Mercedes-Benz and Hong Kong – News briefs
Today in luxury marketing – Bottega Veneta unveils new ‘green’ headquarters; Lot watch: Sir Richard Wallace’s Breguet pocket watch; Mercedes-Benz surging at end of 2013 US luxury-sales race; Hong Kong luxury property prices choked by tightening.
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A divide-and-conquer approach to mobile app testing
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
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