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Enable the virtuous cycle of content and commerce: L2
Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.
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Peninsula Hotels goes beyond the norm for breast cancer awareness
The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.
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Selfridges appeals to consumer nostalgia with Paddington pop-up
British department store chain Selfridges is celebrating the big-screen debut of children’s book character Paddington Bear with an in-store exhibit and online content.
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IWC answers consumer demand with unisex Portofino watch series
Switzerland’s IWC Schaffhausen has debuted a timepiece collection geared toward both men and women to reflect current horology trends.
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Loro Piana aims for conversions with new mobile site
Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.
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Veuve Clicquot fetes Day of the Dead to underscore celebratory uses
LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.
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Jaguar Land Rover steps up allegiance to veterans
British automaker Jaguar Land Rover is introducing a work placement program that aims to find employment for wounded, injured and sick service members.
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Gucci, Chanel jockey for entry-level consideration in November’s Vogue
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.
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