L’Oreal’s emojis insert brand into large social conversation about beauty
L’Oreal is jumping into the social conversation among beauty fans by giving them an emoji keyboard that seamlessly incorporates the marketer’s brands into messages, and is driving awareness of the new icons with a contest.
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Nat Geo Wild leans into mobile video for new series targeting millennials
National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show that launches on the brand’s YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content to view on the go.
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Schick unwraps Comic-Con excitement for cartoon-driven social campaign
Schick promoted the latest incarnation of its Hydro razor by encouraging millennial males to interact with its Robot Razor character on social media and post their funniest irritations on Twitter for a chance to win a trip to San Diego Comic-Con and other prizes.
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Chimani boosts app marketing strategy with Google video
Chimani, a developer of free application guides for United States national parks, is adding video ads to its download push in an effort to reach a wide swath of outdoor enthusiasts.
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