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Longchamp takes virtual stroll through Paris to mark boutique renovation – Luxury Daily

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October 10, 2016

Longchamp's Paris Premier handbag modeled by Alexa Chung

Longchamp’s Paris Premier handbag modeled by Alexa Chung

Diamond industry adapts to millennial values, taps into objective relationship traditions
The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Click here to read the entire article on Luxury Daily

Millennial millionaires earn money differently than prior generations
Affluent millennials are paving the way for a new way of earning, with less than half of the demographic completing post-graduate degrees compared to wealthy baby boomers.
Click here to read the entire article on Luxury Daily

Longchamp takes virtual stroll through Paris to mark boutique renovation
French apparel and accessories label Longchamp is inviting consumers to explore its newly reopened Paris flagship and the surrounding neighborhood through a virtual tour.
Click here to read the entire article on Luxury Daily

Russia’s economic trials paves opportunity for luxury
Devalued currency rates in Russia have spurred an uptick in tourism and the purchase of luxury accessories within the market, according to Euromonitor.
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Fornasetti appeals to opera goers with historic rendition of Don Giovanni
Italian decorative arts brand Fornasetti is gathering together creative minds for a staging of Wolfgang Amadeus Mozart’s “Il dissoluto punito ossia il Don Giovanni” in Milan and Florence.
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London’s Park Crescent draped in priceless art to fete residential availability
Amazon Property inaugurated its most recent real estate development project overlooking Regent’s Park, London with support from fine works of art valued at £100 million, or $124 million at current exchange rates.
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Top 5 brand moments from last week
Authenticity was top-of-mind, as brands eschewed professional models for “real” subjects.
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Hedi Slimane, Jaguar, Ralph Lauren and Guerlain – Live news
Luxury Daily’s live news from Oct. 7 – Hedi Slimane returns to Twitter to prove respect for Saint Laurent’s heritage; Jaguar taps Gorillaz guitarist as Forumla E ambassador; Ralph Lauren’s “Way Forward” propelled by innovation; Guerlain limited-editions dress the seasons in haute couture.
Click here to read the entire article on Luxury Daily

New York, Lladro, see-now, buy-now and BMW – News briefs
Today in luxury marketing – Luxury project along the High Line reaches for new heights; Spanish luxury porcelain designer Lladro said to eye stake sale; How see-now, buy-now is rewiring creativity; Toyota, BMW, Allianz ink data-sharing deal with autonomous startup Nauto.
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Brands must not treat Amazon like a traditional retailer
Many brands considering or currently working with the company approach Amazon’s business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?
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