Givenchy, Versace dress Beyoncé during world tour to access global audience
Italian fashion label Versace and French fashion house Givenchy are boosting brand awareness through product placement on a world stage.
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Ephemerality and micro-innovations to mark digital experience in 2014: Forrester
A new report by Forrester Research forecasts digital trends for the year ahead such as advanced user experiences will no longer be optional and tablet innovations will surge.
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Fortnum & Mason touts range of food offerings with Welsh culinary market
London department store Fortnum & Mason is promoting Welsh delicacies in its Food Hall with a market takeover Feb. 28 – March 1.
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Dolce & Gabbana uses email blasts to guarantee fashion show views
Italian fashion label Dolce & Gabbana kept steady communication with its followers in the days surrounding its fall/winter 2014-15 runway show to make sure consumers tuned in to its live-stream.
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Four Seasons Westlake fills triathlon training gap with holistic experience
Four Seasons Hotel Westlake Village, CA, is launching a triathlon program to give aspiring triathletes the guidance needed to continue and veteran triathletes news ways of perceiving challenges.
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Chanel, Gucci, Fendi vie for attention with ad repetition in March Vogue
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
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Bentley curates branded experiences through expanded driving series
British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.
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Longchamp increases exposure with mobile ad, shoppable runway footage
France’s Longchamp is continuing promotions for its spring 2014 apparel and accessories collection with a mobile advertisement on New York magazine’s fashion-centric blog, The Cut.
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Luxury brands, Tiffany, Moncler and Italy – News briefs
Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.
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Payments companies: Will mobile end the party?
Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?
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