Long-term social media campaigns push holiday commerce higher
While targeted messaging and social media posts on specific holidays may be effective in spreading the word about seasonal retail sales, a long-term social media strategy encompassing the entire holiday season will resonate better with consumers and provide a cohesive sales platform for brands.
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Facebook’s enterprise ambitions would be tested in crowded field
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
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Beacon networks grow as adoption accelerates
Marketers will have the potential to reach thousands of consumers who engage via mobile applications with brands such as the Wynn Las Vegas, Taylor Swift, the San Diego Zoo and the Dallas Mavericks as Mobiquity Technologies expands its beacon network under a partnership with Mobile Roadie.
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Vornado Realty Trust blends physical, digital with Times Square interactive ads
Vornado Realty Trust is aiming to transform the media landscape with its combination of art, commerce and technology in new storytelling ad displays with an initial launch in Times Square in New York.
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USA Today targets college students with customized campus news app
USA Today is marketing to college students by introducing The Buzz, a mobile application designed to deliver customized national, regional and campus news to a slew of colleges in the United States.
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46pc of moms use mobile to make life sane, up 26pc: study
Smartphones are increasingly critical for moms, who use their mobile devices to make an often crazy life more sane, with 46 percent saying they would return home if they forgot their cell phone but not if they forgot their wallet, according to a study from BabyCenter.
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