Top 10 digital luxury marketers of H1
Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.
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Gucci extends UNICEF support in accessories collection
Italian fashion house Gucci is pushing its international appeal and seven-year partnership with the United Nations Children’s Fund by marketing a line of country-specific handbags, accessories and T-shirts for which a portion of the proceeds to go the organization.
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Rolls-Royce, Flexjet target ultra-affluent via US event tour
Private aviation provider Flexjet will tour its parent company Bombardier’s new Learjet 85 aircraft in an 11-city U.S. tour with partner brands including British automaker Rolls-Royce Motor Cars.
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London elite grow awareness via London Luxury Quarter apps
High-end hotels in London including Brown’s Hotel, The Ritz London and The Langham in addition to noted retailers such as Selfridge’s and Fenwicks are increasing awareness through mobile applications that serve as digital concierges and guides to the London Luxury Quarter.
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Fairmont appeals to affluent locals in vineyard package
Fairmont Miramar Hotel & Bungalows in Santa Monica, CA, is aiming at affluent couples by pairing up with local vineyard Malibu Wines to offer a culinary experience for its guests who favor local experiences.
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Strut taps print, digital media for product push
High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.
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Richemont, retail numbers, China and Victoria Beckham – News briefs
Today in luxury marketing – Hard luxuries still riding high as Richemont expects huge sales and profits; Mixed signals for retail’s second quarter; Luxury firms fret over price disparity; Victoria Beckham launches optical line.
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On mobile commerce conversion
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
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