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Location, personalization key factors in mobile advertising triumph – Mobile Marketer

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July 12, 2012

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Location, personalization key factors in mobile advertising triumph
Mobile advertising presents an array of opportunities for marketers to communicate and engage with new and existing customers. Although the medium has taken huge strides over the past few years, companies are missing out by not incorporating location and relevance to make the experience more personalized.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Coca-Cola marries mobile, social for new check-in initiative
Coca-Cola is continuing to sync its mobile and social media initiatives with a foursquare partnership that encourages users to check-in at their favorite parks for a chance at winning a grant.
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Univision drives content consumption, ads sales with new mobile portal
Spanish-language television network Univision is redoubling its efforts in mobile via a new touch-optimized portal designed to drive content consumption and ad sales.
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Inviting proposals for Mobile Marketing Week Sept. 10-15
Mobile Marketer is pleased to announce the second annual Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.
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Comedy Central, Merkle, 5th Finger, Samsung – News briefs
News briefs – Comedy Central rolls out mobile app to entice Futurama fans; Merkle acquires 5th Finger to expand capabilities in mobile; Samsung Mobile introduces free mobile app boot camp to high school students.
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Mandalay Bay brings focus to mobile, social via site redesign – Luxury Daily
Luxury Daily today – Mandalay Bay brings focus to mobile, social via site redesign; Louis Vuitton hypes runway show via all-digital travel campaign.
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Can BlackBerry exploit its own distinctive market for mobile ad inventory?
Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.
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