Location-based SMS key to driving affluent holiday shoppers in-store – Luxury Daily
Location-based SMS key to driving affluent holiday shoppers in-store
The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.
Please click here to read the entire article on Luxury Daily
De Beers taps new market with Forevermark virtual try-on
De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.
Please click here to read the entire article on Luxury Daily
Zegna tackles online shopping hurdle with virtual fitting room
Italian designer Ermenegildo Zegna is taking its digital flagship store to the next level with a virtual fitting room that will take the guesswork out of online shopping.
Please click here to read the entire article on Luxury Daily
Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
Please click here to read the entire article on Luxury Daily
Bloomberg leverages affluent audience for luxury-focused supplement
Bloomberg Markets is reaching out to its affluent audience with Bloomberg Pursuits, a lifestyle magazine focusing on luxury automakers, homes, wines, fashion and boats that will go out with the original Markets issue twice next year.
Please click here to read the entire article on Luxury Daily
Elie Tahari, Gucci and Oscar de la Renta – News briefs
Today in luxury marketing – Elie Tahari, Arthur Levine invest in Catherine Malandrino brand; Gucci faces allegations of inhuman working conditions at its China store.
Please click here to read the entire article on Luxury Daily
Mobile measurement and what to do about it
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.
Please click here to read the entire article on Luxury Daily
Please click here to subscribe to Luxury Daily for free