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Location-based SMS key to driving affluent holiday shoppers in-store – Luxury Daily

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October 13, 2011

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Location-based SMS key to driving affluent holiday shoppers in-store
The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.
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De Beers taps new market with Forevermark virtual try-on
De Beers Group’s Forevermark is continuing its augmented reality pursuits with the launch of My Forevermark Fitting, a virtual try-on experience through users’ computer screens available for the first time in the United States.
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Zegna tackles online shopping hurdle with virtual fitting room
Italian designer Ermenegildo Zegna is taking its digital flagship store to the next level with a virtual fitting room that will take the guesswork out of online shopping.
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Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
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Bloomberg leverages affluent audience for luxury-focused supplement
Bloomberg Markets is reaching out to its affluent audience with Bloomberg Pursuits, a lifestyle magazine focusing on luxury automakers, homes, wines, fashion and boats that will go out with the original Markets issue twice next year.
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Elie Tahari, Gucci and Oscar de la Renta – News briefs
Today in luxury marketing – Elie Tahari, Arthur Levine invest in Catherine Malandrino brand; Gucci faces allegations of inhuman working conditions at its China store.
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Mobile measurement and what to do about it
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.
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