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Location-based, relevant push notifications will reign this holiday season – Mobile Marketer

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July 17, 2014

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Location-based, relevant push notifications will reign this holiday season
Push notifications can either be incredibly helpful or terribly annoying for shoppers, but emerging best-practices from the still relatively new messaging strategy suggest location and relevancy will help some notifications stand above the rest during the upcoming holiday season.
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How Apple’s IBM partnership will help its consumer business
While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to reimagine the use of mobile by businesses, address security threats and cause overall growth.
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Nielsen puts big focus on mobile with Facebook data-gathering partnership
Nielsen, known for its television ratings measurement systems, has partnered with Facebook as it doubles down on its mobile initiatives to stay relevant in an era when viewers increasingly control their media choices.
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ESPN scores on mobile, amid a plethora of events
A plethora of top-choice sporting events in June caused traffic across ESPN’s mobile properties to spike dramatically, underscoring mobile’s suitability for delivery of sports content.
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Staples’ expanded smart home platform connects with mobile users
Mobile’s already important role for Staples’ smart home and office platform called Connect is growing with the recent integration of wearable technology.
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Volvo, Weather Channel forecast deluge of hits from iPad app
Volvo is teaming up with The Weather Channel to promote its XC60 crossover and reach consumers with branded creative that appears in the background of content on the latter’s new iPad application.
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Johnson & Johnson’s Donate-A-Photo surpasses 260K submissions, 20K users in one year
NEW YORK – An executive from Johnson & Johnson at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day on July 15 announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks.
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