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Location-based mobile apps effective in driving luxury consumers in-store – Luxury Daily

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August 17, 2011

Four Seasons Beverly Hills uses local mobile app

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Location-based mobile apps effective in driving luxury consumers in-store
Location-based mobile applications allow luxury brands to highly target their global consumers and offer them real-time offers and information.
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David Yurman uses social media to build hype for Fall 2011 campaign
Jeweler David Yurman has finally released its much-anticipated Fall 2011 collection and campaign via its branded social media platforms.
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Luxury brands still not completely grasping digital marketing: expert
While luxury brands are getting more advanced in their digital endeavors now more than ever, compared to mid-level marketers, they are still struggling to transcend the same experience across all channels.
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Why a well-designed checkout page is vital for luxury ecommerce
The online checkout page is arguably the most important part of a luxury brand’s Web site, directly determining whether or not a brand will make a profit from its ecommerce efforts.
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Saks, Ralph Lauren and European Stocks – News briefs
Today in luxury marketing – Saks loss narrows as same-store sales rise; Ralph Lauren, Oprah Winfrey headed to Lincoln Center stage.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile Web design pitfalls
The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.
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