Mercedes marketing pushes it to top of customer perception: study
German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex.
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Rolls-Royce boasts Art Deco roots via bespoke collection reveal
British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker unveiled at the Paris Motor Show.
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Location-based mobile ads deliver high-end experience for luxury marketers
Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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Saks, Gucci partner with Fairchild for Sexy Shoes contest
Saks Fifth Avenue is partnering with Fairchild Fashion Media’s Footwear News for a Sexy Shoes contest spanning online, in-store and print channels that features shoe designers including Christian Louboutin, Gucci, Manolo Blahnik and Jimmy Choo.
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Harrods aims for local foot traffic through Biennale des Antiquaires exhibit
London-based department store Harrods is upping its status as a destination in Britain by hosting the first Biennale des Antiquaires antiques and art fair in the country.
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Four Seasons partners with private jet provider for world tour package
Four Seasons Hotels and Resorts is raising awareness of its global properties to the most affluent travelers through a world tour package in partnership with jet provider TCS & Starquest Expeditions.
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Social media, Tumi and luxury automakers – News briefs
Today in luxury marketing – For luxury brands, is Weibo still worth it?; Tumi unveils new concept for stores; China woes put brake on luxury car sales; Instagram beat out Twitter for daily mobile users in August.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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5 mobile rich media tips for retailers
From multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.
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