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Location-based advertising still searching for its place – Mobile Marketer

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June 6, 2012

 

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Location-based advertising still searching for its place
Location-based advertising has grown significantly in recent years. However, with privacy issues still very much afloat and many consumers not willing to give up their information so easily, marketers are having a difficult time finding their place in the medium.
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Kindle Fire shipments tank but CTRs still strong
Following a successful launch in the fourth quarter of 2011, Amazon’s Kindle Fire was unable to maintain the momentum during the first quarter, with shipments dropping 80 percent. However, with higher click-through rates than the iPad, Amazon’s tablet still presents opportunities for marketers.
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How iHop could have made its mobile ad campaign better
While iHop had good intentions with its mobile advertising campaign, including a well-executed video component, it fell short due to an unoptimized-landing page.
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KitchenAid marries product with app sponsorship
KitchenAid is expanding its partnership of the upcoming Food and Wine festival by sponsoring a mobile application that lets users learn more about the products in a virtual kitchen.
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Men’s Health bets on iPhone app to gain new readership
Rodale-owned Men’s Health is rolling out an iPhone application version of its magazine after seeing a substantial need from consumers to read news in a more portable form.
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Van Cleef & Arpels differentiates bridal app via lifestyle twist – Luxury Daily
Luxury Daily today – Van Cleef & Arpels differentiates bridal app via lifestyle twist; Ferragamo first to tap the Louvre for live-streaming resort show.
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Moving from app cost per install to profit per install
Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?
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