Expert content lifts purchase intent more than branded user-generated media
SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
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Louis Vuitton connects jewelry line to iconic trunk
French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.
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Pinterest weaves social sharing, cataloging for jewelry brand exposure
Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.
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DFS invites travelers to Abu Dhabi for multi-sensory fragrance exhibit
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
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Galeries Lafayette encourages in-store wandering with audio tour
Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney.
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LiveLux retools consumer, sales associate bond via mobile connectivity
Mobile solutions service LiveLux is providing luxury brands with a much-needed tool to link the in-store experience with mobile and ecommerce.
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Nicholas Kirkwood uses pop-up shops to increase global retail footprint
British shoe label Nicholas Kirkwood is using a series of pop-up stores to grow its global presence as the brand expands its product offerings.
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Jolting jaded consumers with out-of-home displays, events
SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
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Hugo Boss, digital agencies, BMW and Baselworld – News briefs
Today in luxury marketing – Hugo Boss goes big in Hong Kong; As market shifts, digital agencies restructure; BMW: Spartanburg plant will be company’s biggest in the world; Baselworld 2014: A ‘chrono’ for everyone.
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Authenticity spotting: Eye for authentic designer handbags
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
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