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Live-streaming apps prove more beneficial than detrimental for live events – Mobile Marketer

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June 2, 2015

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Live-streaming apps prove more beneficial than detrimental for live events
While the growing popularity of live-streaming applications such as Meerkat and Periscope rises, live event brands scramble with fear as these apps leave opportunity for users to evade rights agreements, although the benefits may outweigh the downfalls.
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CW Network uses Google’s new invite feature to extend reach
Google’s latest invention for Android application developers allows brands such as The CW Television Network and recipe generator Yummly to reach a larger audience with its new App Invite feature that allows marketers to access users’ contact lists to spread referrals.
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Medium-performing apps on Android, iOS see notification engagement discrepancy: report
Medium-performing applications for Android mobile devices are seeing an average notification engagement rate resting 12 percent higher than iOS devices’ 8 percent rate, suggesting that marketers should take advantage of consumers’ ability to easily find notifications on Android devices, according to a recent report from Urban Airship.
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GEICO seeks to boost response time on mobile with Quick Messaging
GEICO’s rollout of Quick Messaging, a text-based, in-app messaging function that allows mobile users to speak directly with GEICO in real-time from their smartphones or tablets, points to mobile’s ability to deliver important information in consumers’ moments of need, a mainstay of the crisis-driven insurance vertical.
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