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Lincoln leverages rebranding campaign via mobile, digital New York Times ads – Luxury Daily

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December 7, 2012

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Valentino flaunts spring collection via animated pop art video
Italian label Valentino is flaunting its new Pop Pois collection through a pop art video embedded on the collection’s Web site that shows off the polka dot products.
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Lincoln leverages rebranding campaign via mobile, digital New York Times ads
Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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How Thanksgiving became a global holiday
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
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Tourneau pushes digital, in-store gift purchases via instructional campaign
Watchmaker and retailer Tourneau is showing consumers how to pick out the perfect timepiece for all of the gift recipients on their shopping list through a digital campaign housed on its Web site.
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Lexus gains film industry credibility via Weinstein Company partnership
Toyota Corp.’s Lexus is gaining exposure in the film industry through a partnership with The Weinstein Company to produce five short films from around the world in a series titled “Life is Amazing.”
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Tiffany & Co., De Beers gain double exposure through W December issue, gift guide
Tiffany & Co., De Beers, Valentino, Movado and other luxury advertisers are gaining double the exposure through the December issue of Condé Nast’s W via advertisements in the Gift Guide supplement.
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Prada, Cartier, Mulberry and Apple CEO – News briefs
Today in luxury marketing – Prada profits gain 50pc in nine months; A rare gathering of Cartier’s best; Mulberry profits fall 36pc as costs rise; Tim Cook’s freshman year: The Apple CEO speaks.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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In-store and mobile: How union of old and new habits is holiday loyalty season gift
Something interesting is happening as we enter the holiday season’s second half: the merging of online and offline worlds back into the bricks-and-mortar experience.
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