Amazon’s beauty store poses next ecommerce hurdle for luxury brands
Online retailer Amazon launched its Luxury Beauty store Oct. 10 to expand its luxury offerings to aspirational consumers aiming to save money on high-end products while still obtaining a piece of the luxury lifestyle.
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Top 10 luxury brand multichannel marketers of Q3
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.
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Leading Hotels of the World transfers fast load times, clean images to mobile site
The Leading Hotels of the World is catering to the rising demand for mobile options with a new mobile-optimized Web site powered by Mobify that features a variety of functionalities and fast load times.
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Dior, Armani stay top of mind with multiple ads in October W magazine
Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.
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Four Seasons aids recovery of Haiti’s coffee culture via partnership
Four Seasons Hotels and Resorts is advocating for Haiti’s coffee culture by serving Haitian coffee in its New York and Toronto locations and by teaming up with organizations that are playing a direct role in the country’s restructured coffee market.
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Fendi’s dual promotion for fragrance reaches wider audience
Italian fashion house Fendi is using dual marketing strategies to promote its latest fragrance L’Acquarossa to appeal to the many ages of its enthusiasts.
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Hermès, Net-A-Porter, Infiniti and British luxury cars – News briefs
Today in luxury marketing – Hermès to introduce 8,100-Euro bikes for meandering about town; Richemont denies Net-A-Porter for sale; Infiniti Q50 weds technology, luxury in powerful ride; British luxury car brands report record sales.
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If the affluent live in a gated world, how do you get past the gate?
If the affluent live in a gated world, how do you get past the gate? The past two decades have seen a dramatic rise in the number of luxury towers, members-only resorts and gated communities.
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How marketers can understand and maximize mobile data
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
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