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LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees – Luxury Daily

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Moet Hennessy brand Glenmorangie advertises on iPad to integrate print, TV
Moet Hennessy-owned Glenmorangie Single Malt Scotch Whiskey is expanding its global print campaign to Golf Digest’s May iPad edition.
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Harrolds turns off digital ads in favor of traditional marketing
Australian-owned luxury men’s department store Harrolds has just undergone a 1,000- square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.
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LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees
The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.
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Louis Vuitton pops up retail store during Cannes Film Festival
French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May.
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Lost in translation: How luxury brands can break language barriers
Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?
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Ferragamo, Jimmy Choo, Burberry and Polo Ralph Lauren – News briefs
Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
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A new mobile metric: RVC = Rank Vs. Competition
The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.
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