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Lexus unites racing, lifestyle aspects of brand through Webisodes – Luxury Daily

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June 9, 2015

Lexus campaign still

Lexus campaign still

Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
MONTE-CARLO, Monaco – Only the United States and China will account for more sales in the luxury industry than collective ecommerce by 2025, according to a McKinsey analyst at the Financial Times’ Business of Luxury Summit June 8.
Click here to read the entire article on Luxury Daily

10 luxury houses net 50pc of sales among top 100 global brands: Deloitte
MONTE-CARLO, Monaco – Powerhouses such as LVMH, Richemont and Estée Lauder Companies continue to use portfolio-wide best practices to nurture both newcomers and finely tuned veterans, according to research by Deloitte.
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Connecting physical, digital touchpoints builds consumer relationships
MONTE-CARLO, Monaco – The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times’ Business of Luxury Summit June 8.
Click here to read the entire article on Luxury Daily

Robust economic recovery stalled by debt addiction, says Citi economist
MONTE-CARLO, Monaco – The global economy is facing a stagnant year overall, with a general environment of disinflation, according to “The Macroeconomic Outlook” panel at the Financial Times’ Business of Luxury Summit June 8.
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Technology alters familiar pillars by going beyond consumer expectations
MONTE-CARLO, Monaco – Technology has disrupted the luxury industry, but the impact varies across sectors and depends on how innovation has been incorporated, according to a panel session at the Financial Times’ Business of Luxury Summit June 8.
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Introduce house codes through repetition, claims Mario Testino
MONTE-CARLO, Monaco – A brand’s style should be recognizable on a person walking down the street, according to photographer Mario Testino at the Financial Times’ Business of Luxury Summit June 8.
Click here to read the entire article on Luxury Daily

Lexus unites racing, lifestyle aspects of brand through Webisodes
Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.
Click here to read the entire article on Luxury Daily

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