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Lexus taps Wall Street Journal readers through mobile ads
Toyota Corp.’s Lexus is using mobile banner ads to access The Wall Street Journal’s affluent reader base to promote its new 2013 GS model.
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American Express: Luxury ecommerce up 25pc in 2011
Even in the face of an unstable economy, consumers are increasingly shopping for full-priced luxury online rather than flash sale items, according to new research from American Express Business Insights.
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What luxury brands can do to prepare for the Academy Awards
In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. Luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the Academy Awards.
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Luxury brands extend Grammy placements through social media
Luxury brands such as Giorgio Armani, Versace and Oscar de la Renta took center-stage by dressing the celebrities who attended and performed during the 54th Grammy Awards on Sunday, Feb. 12.
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Crystal Cruises expands religious program through Christian Heritage tours
Crystal Cruises is targeting religious affluent consumers through its new Christian Heritage Tours that take passengers to various historical places in Europe.
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Luxury Daily’s Luxury Marketing Outlook 2012
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
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LVMH, Burberry, Christian Siriano and Moncler – News briefs
Today in luxury marketing – LVMH fund takes stake in Trendy; Luxury fashion world tweaking its style for Gen Y; Burberry opens Johannesburg flagship; Just look at these Christian Siriano shoes, until they hit Payless.
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Going mobile: Tips to turn an ad into a sale
You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?
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