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Lexus sticks with competitor comparisons in model-specific ES app – Luxury Daily

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August 16, 2012

2013 Lexus ES

Swarovski bolsters social savvy via Pinterest contest
Precision-cut crystal glass maker Swarovski Elements is upping its social media strategy and raising awareness for the release of its digital publication through a Pinterest contest that highlights the latest collection.
Click here to read the entire story on Luxury Daily

Jaguar targets New Yorkers with gargantuan weekend event
Jaguar USA is keeping New Yorkers cool during a sure-to-be hot summer weekend with a pop-up event space dedicated to winter weather and its model range.
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Hublot emphasizes digital prowess via site relaunch
Swiss watchmaker Hublot is polishing its digital strategy through a new Web site that acts as a hub for products, brand culture and corporate social responsibility.
Click here to read the entire story on Luxury Daily

Lexus sticks with competitor comparisons in model-specific ES app
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle to those from competing brands.
Click here to read the entire story on Luxury Daily

The Lanesborough taps designer afternoon tea to drive traffic
The Lanesborough Hotel in London is teaming up with fashion label heidi klein to offer an exclusive afternoon tea to preview the brand’s resort summer 2013 collection.
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Four Seasons boasts British roots in TV-themed package
Four Seasons Hotel London at Park Lane created a one-time package dedicated to the British Emmy-award-winning television drama “Downton Abbey” that lets guests take a private tour of the show’s setting at Highclere Castle.
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Bergdorf Goodman, Porsche, luxury hotels and Brazil – News briefs
Today in luxury marketing: Bergdorf Goodman at 111; Porsche brings Panamera wagon concept to the Paris Motor Show; Battle brews over big-name luxury hotels; Brazil unveils $66 billion stimulus plan.
Click here to read the entire story on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Future of mobile site design
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
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