Fashion shows prove less important to affluent millennials: Shullman
Millionaires from the X generation hold onto traditional luxury events while millionaire millennials are straying away from happenings such as fashion shows and auto races, according to a new report from Shullman Research Center.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Christian Louboutin steals the stars in fantastical holiday tale
French footwear and accessories label Christian Louboutin is weaving a story of artisanship and ambition to promote its gifting collection.
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Marriott seeks leadership in luxury hospitality with expansion
Marriott International is expanding further into the world of luxury hospitality after its merger with Starwood, planning to open 30 new luxury destinations within 2017.
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Lexus spotlights car’s contours via custom design
Toyota Corp.’s Lexus is highlighting the design details of its latest IS model by turning one of the cars into a vehicle for expression.
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Fortnum & Mason, Dior, BMW and Macerich – Live news
Luxury Daily’s live news from Dec. 5 – Fortnum & Mason sales up 12pc in fiscal 2016; Dior pays tribute to past and present designers to fete 70 years; BMW touts electric vehicle progress via Wired placement; Macerich makes luxury first priority in planned renovations to Scottsdale mall.
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Burberry, Gen Z, Ralph Lauren and Tesla – News briefs
Today in luxury marketing – Burberry spurned takeover approaches from bigger US rival Coach; Luxury brands seek a way into Generation Z; Ralph Lauren on dressing Hillary Clinton, growing up in the Bronx and meeting the Queen in Bloomingdale’s; Tesla opens gallery in Michigan mall.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Reach the unreachable with browser push notifications and emails
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
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3 ways an app can drive in-store traffic
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
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