LVMH purchase of Loro Piana to yield global cashmere dominance
LVMH Moët Hennessy Louis Vuitton’s $2.6 billion deal for 80 percent control of Italian cashmere giant Loro Piana will give the French luxury conglomerate an iron lock on the entire supply chain.
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Top 10 luxury brand digital campaigns of Q2
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile
Toyota Corp.’s Lexus is giving Middle Eastern consumers an in-vehicle experience through a partnership with an augmented reality mobile application that puts consumers in the driver’s seat.
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Loews encourages guests to enjoy the moment with new ad campaign
Loews Hotels & Resorts is unveiling its first advertising campaign in three years called “The Room You Need” that encourages guests to enjoy the moment.
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John Varvatos increases fall/winter exposure via iconic country star
Menswear label John Varvatos is uniting music and fashion again through its fall/winter campaign featuring iconic country singer Willie Nelson and his youngest sons, Lukas and Micah.
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Chanel dominates Vanity Fair front-of-book with new ad campaign
French label Chanel is commanding attention with a six-page, futuristic apparel advertising campaign in the August issue of Vanity Fair.
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Hermès, Gucci, McLaren and Bugatti – News briefs
Today in luxury marketing – Hermès to open two leather goods factories; Gucci’s Chime for Change launches online video series; McLaren ramps up Asian dealer network; Bugatti flies into theaters with product placement.
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Can Tim Cook lead Apple to another iPod moment?
The only encouraging piece to Apple’s historical innovation might be its tendency not to invent, but to improve.
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