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Lexus pushes first GS F with tactile mobile ad – Luxury Daily

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March 11, 2016

Lexus GS F

Lexus GS F

How luxury brands should target India’s super-rich
This exclusive report spells out the state of India’s luxury market, with an emphasis on demographics, consumer attitudes, what is working and what is not, as well as a roadmap for brands and retailers to establish themselves in the world’s fastest-growing market economy.
Click here to read the entire article on Luxury Daily

Neiman Marcus takes South by Southwest attendees back to school
Department store chain Neiman Marcus is schooling fashion-forward females in the art of self expression.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.
Click here to read the entire article on Luxury Daily

China’s growing middle class presents boundless opportunity for attentive brands
Chinese residents will make 90 million outbound trips in 2020, with that number increasing by an additional 36 million over the following decade, according to a report by Euromonitor.
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Givenchy extends creative direction to music video collaboration
French fashion label Givenchy’s Riccardo Tisci is bringing his creative touch to a different industry with the art direction of a music video.
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Sephora sparks mobile beauty growth by supporting startups
Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.
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Lexus pushes first GS F with tactile mobile ad
Toyota Corp.’s Lexus is promoting its GS F in an unusually tactile manner.
Click here to read the entire article on Luxury Daily

Robb Report, Saks team to celebrate Italian way of life
Lifestyle publication Robb Report is bringing la dolce vita to its readers by dedicating its entire March issue to Italy.
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Condé Nast, Holt Renfrew, Jaguar and Sotheby’s – Live news
Luxury Daily’s live news from March 10 – Condé Nast adds BA degree program to school course offerings; Holt Renfrew drives into spring with prize-filled truck; Jaguar casts Stephen Hawking as latest British villain; Sotheby’s affiliate sells record-breaking property through custom campaign.
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UHNW, Hugo Boss, Brunello Cucinelli and New York real estate – News briefs
Today in luxury marketing – The assets of the ultrarich come closer to Earth; Hugo Boss to scale back expansion after tough 2015; Cucinelli hires former Luxottica manager as co-CEO; Manhattan luxury rents slide as condo buyers seek tenants.
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10 mobile metrics to measure engagement
Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way.
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