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Lexus pushes ES through mobile gaming app integration – Luxury Daily

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September 25, 2012

Lexus Draw Something color palette

Ralph Lauren flaunts craftsmanship through Harrods handbag event
London department store Harrods is hosting two events during which guests will interact with an artisan from Ralph Lauren’s Italy-based factory and learn about the bespoke options available for the label’s Ricky Bag.
Click here to read the entire story on Luxury Daily

Lexus pushes ES through mobile gaming app integration
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
Click here to read the entire story on Luxury Daily

Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
Click here to read the entire story on Luxury Daily

Le Bristol Paris attracts after-hours crowd with ultra-luxe venue
Boutique hotel Le Bristol Paris is bolstering its property with the addition of ultra-luxe lounge Le Bar du Bristol that will likely be a stomping ground for young, affluent consumers.
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Tablet demand continues to grow, opening up opportunities for vendors: report
With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.
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Out-of-home marketing still on the fence with mobile
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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Prada, Estée Lauder, Derek Lam and China woes – News briefs
Today in luxury marketing – Prada first-half profit up 60 percent; At Estée Lauder, a brand is developed just for China; Derek Lam unveils line for Kohl’s; China’s corruption crackdown takes shine off luxury boom.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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Mobile apps: Speak consumers’ languages or risk losing commerce opportunities
If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.
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