Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign
Lincoln Motor Company is gaining ground in its repositioning efforts with millennial-focused models propelled by multichannel tactics that loop around a thematic circuit of artistry and integrity.
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DVF targets young fashionistas with video featuring popular DJ
American sportswear company Diane von Furstenberg teamed up with it-girl DJ Harley Viera-Newton for a holiday campaign and collection to attract a younger audience.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Lexus promises two fan-inspired vines per hour for Tokyo Motor Show
Lexus International is setting a new standard for fan interaction on Twitter Nov. 21 by tweeting two Vine videos per hour from 9:00 a.m. to 7:00 p.m. in response to tweets concerning the Tokyo Motor Show.
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Tiffany’s Facebook calendar app grips attention with gift guide
Jeweler Tiffany & Co. is using an interactive Facebook application accessible on both mobile and desktop to pique the interest of consumers preparing to shop for the winter holidays.
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Moet & Chandon focuses on novelty with a Champagne vending machine
French spirits maker Moet & Chandon is using a new approach to sell its champagne, putting it behind glass in a vending machine.
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Dorchester Collection harkens back to artistocratic Europe via Grand Tour
Dorchester Collection is targeting adventurous travelers with an educational 12-night, four-country journey that traces the paths of 18th century aristocrats.
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Chopard expands automotive influences in Zagato watch collaboration
Switzerland’s Chopard is collaborated with made-to-measure Italian automaker Zagato for a two-watch series that will likely appeals to affluent male consumers interested in classic and bespoke cars.
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Town & Country promotes philanthropy alongside gifting in December issue
Hearst magazine’s Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core audience’s demographic who has increased its philanthropic tendencies in the past few years.
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Burberry, Gucci, Savelli and BMW – News briefs
Today in luxury marketing – Christopher Bailey begins to build his Burberry; Gucci loses GG logo trademark; Upwardly mobile: Savelli phones; BMW makes lone shift to carbon fiber to gain auto edge.
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Eye tracking is changing mobile marketing
What if I told you that the entire system used to measure the impact of mobile advertisements is flawed – and you could do something about it?
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