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Lexus muses on Santa’s magic in holiday campaign – Luxury Daily

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November 21, 2014

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Lexus December to Remember video still

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Burberry fetes store opening with iPhone photography
British fashion label Burberry is celebrating the opening of its new Beverly Hills store with the first Los Angeles-based feature for its Art of the Trench social media campaign.
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Chanel competes with online deals through limited-time shipping offer
French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.
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Lexus muses on Santa’s magic in holiday campaign
Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.
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Ferragamo creates early introduction with girl’s capsule collection
Italian apparel and accessories brand Salvatore Ferragamo is appealing to the daughters of its female consumers with a capsule collection for girls.
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Travel prices to rise across globe in 2015: report
A range of factors contribute to the expected rise in prices for airfare, hotel rates and ground transportation in 2015, according to a new report by American Express Global Business Travel.
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Longchamp diversifies gift guide effort to reach range of consumers
French leather goods maker Longchamp is targeting consumers at different price points with varied efforts this holiday season.
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How To Spend It temporarily rebrands for 20th anniversary charity auction
The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.
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LVMH, Auctionata, Mercedes and Bally – Live news
Luxury Daily’s live news from Nov. 20 – LVMH joins board of directors at French biodiversity foundation; Auctionata completes second auction from New York location; Mercedes reveals Maybach with panoramic roof technology; Bally returns to Art Basel for second chapter of exhibition.
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Venezuela, holidays, Audi and Karl Lagerfeld – News briefs
Today in luxury marketing – Venezuela increases luxury taxes to bolster state coffers; For the holidays, switch from tech to luxury; Audi looks to extend its pole position in China’s luxury car race; Kendall Jenner to appear in Karl Lagerfeld’s spring 2015 advertising campaign.
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