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Lexus looks to Elle readers to tout new model’s prowess – Luxury Daily

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October 12, 2015

Lexus IS

Lexus IS

How should Balmain, H&M market their collaboration post-leak?
French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of tens of product images on a consumer’s Instagram account.
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Selfridges celebrates contemporary Indian design with multiplatform campaign
British retailer Selfridges is bringing a taste of Indian culture to consumers with the launch of a multichannel effort in collaboration with concept store Bombay Electric.
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La Mer prompts branded consumer memories to fete 50-year anniversary
Estée Lauder Cos.’ Crème de la Mer is illuminating the unique story present behind each of its jars through a user-generated content campaign.
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Fortnum & Mason bewitches with spooky tales from its crypt
British retailer Fortnum & Mason is taking a campy approach to explore the history of its Piccadilly flagship location.
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Disconnect between consumer habits, ad spend still remains
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
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Jaguar wires in to showcase newest technologies
British automaker Jaguar is partnering with Wired magazine to reach a new market segment with its latest innovations.
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Predictive marketing a growing opportunity on mobile for nimble brands
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
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Lexus looks to Elle readers to tout new model’s prowess
Toyota Corp.’s Lexus is reaching out to women by promoting its 2016 IS series on Elle’s mobile Web site.
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Top 5 brand moments from last week
Brands showed their musical appreciation by scoping out new talent or curating their favorite hits.
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Dior, Gucci, Paris Fashion Week and Fairmont – Live news
Luxury Daily’s live news from Oct. 9 – Dior recognizes menswear interest with dedicated flagship; Gucci muses on definition of contemporary at Shanghai art exhibit; 99pc of Balmain’s Paris Fashion Week social actions from Instagram; Fairmont enriches holiday gifting via scented package.
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DVF, Stella McCartney, retail in China and Lanvin – News briefs
Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto.
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Case for first-party data in a third-party world
For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.
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