Anya Hindmarch creates star chart generator for planetary-themed line
British handbag label Anya Hindmarch is letting consumers create personalized, whimsical star charts to build momentum for the brand’s planetary themed spring/summer 2014 collection.
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Barneys leverages Cronut hype to drive in-store traffic
Specialty retailer Barneys New York added hard to get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.
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Hermès trots out heritage with personalized saddles
Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.
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20pc of retailers conduct space planning: report
A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.
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Lexus joins the fight against childhood cancer via bold IS campaign
Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.
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Fendi bottles ideal consumer via Assoluto fragrance campaign
Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male that shops its designs.
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Louis Vuitton takes luggage collection on safari in campaign video
French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.
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Bugatti honors sculptor of brand logo in legends series
French automaker Bugatti is unveiling the fourth model in its Legendes de Bugatti series at the Geneva Motor Show March 6-16 that honors the founder’s brother Rembrandt Bugatti.
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Ralph Lauren Collection supports luxury focus with mobile New York Times ad
U.S. fashion label Ralph Lauren is continuing to focus on high-end luxury with a pop-up advertisement found on The New York Time’s mobile-optimized Web site.
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Claridge’s, Armani, luxury stocks and Audi – News briefs
Today in luxury marketing – Pampered guests and feuding hosts at Claridge’s hotel; Armani Nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.
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Social media conundrum: user experience vs. commercial need
By giving us a useful service for free, social media companies want something back. And it is our data that they want.
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