Chanel gazes at moon’s phases to educate watch consumers
France’s Chanel is encouraging enthusiasts to explore the phases of the moon through a Web site that illuminates its newly revealed J12 Moonphase wristwatch by presenting its aesthetics and functions.
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Mobile apps that mirror in-store experience tighten brand identity
As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
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Travel agents stay in vanguard by stressing authentic experiences
Travel agents are continually adapting to stay relevant amid the onslaught of instantly accessible information, but the need to sharpen knowledge and innovate tactics may make these conventional arbiters of experience more coveted than ever.
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Versace rehashes home furnishings collaboration with apparel and accessories
Italian apparel and accessories brand Versace has revived its collaborative relationship with Los Angeles-based designers The Haas Brothers to build upon its earlier capsule collection.
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Lexus IS unlocks global audience through Real Racing 3 mobile game
oyota Corp.’s Lexus has secured a permanent spot for its IS 350 F Sport in the popular Electronic Arts mobile video game Real Racing 3 that will reach a dedicated gaming cohort of car enthusiasts.
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Mr Porter suavely pushes wide range of brands in video series
Mr Porter is advising its consumers how to stylishly wear certain garments in five different ways with a video series rife with product references on its online magazine Journal.
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Hermès, Chopard, Swatch Group and Tesla – News briefs
Today in luxury marketing – Hermès van raided as drivers eat breakfast; Chopard keeps the engine running; Swiss regulator accepts Swatch agreement; Tesla to avoid US probe of model S post-crash fire.
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Mobile monetization problem: Is native advertising the answer?
A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.
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