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Lexus introduces virtual reality experience via mobile app – Luxury Daily

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June 23, 2015

Lexus RC F virtual reality app

Lexus RC F virtual reality app

Premium packaging spurs brand ambassadorship: report
Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution.
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Vacheron Constantin pens sponsored content to endorse Harmony series
Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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LuxDeco series shows Net-A-Porter consumers effortless interior updates
Online home furnishings store LuxDeco is teaming up with Net-A-Porter for a series of inspirational room makeovers designed to make the redesign process seem less daunting.
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BMW expands golf tournament events to reach wide audience
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
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Luxury Collection accelerates North American upgrade via $300M infusion
Starwood’s The Luxury Collection is converting and renovating a slew of properties across North America to rejuvenate the brand.
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Lexus introduces virtual reality experience via mobile app
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
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Ultra-affluent most likely to spend on luxury vacations: report
Barring new injections of economic turmoil around the world, luxury purchases are on track to steadily increase in the United States through the rest of 2015, according to a new report by Shullman Research Center.
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Fashion backs up home design in Architectural Digest’s June edition
Louis Vuitton and Chanel were among the luxury advertisers who found “a place in the sun” within Architectural Digest’s June issue.
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Lamborghini, Neiman Marcus, Louis Vuitton and Robb Report – Live news
Luxury Daily’s live news from June 22 – Lamborghini opens in second South American store in Chile; Neiman Marcus adds Masterpass to ecommerce options; Louis Vuitton displays menswear at Colette; Robb Report acquires new executives to further digital presence.
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Alexander McQueen, luxury education, Audi and Prada – News briefs
Today in luxury marketing – Alexander McQueen aims to be $500M-plus brand; Business of luxury: Tech shake up orders MBA careers for digital era; Audi, BMW, Mercedes favored by Nokia for maps deal, report says; Prada and Gucci advance the gender blur.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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