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Lexus guides consumers out of comfort zone in UrbanDaddy app – Luxury Daily

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June 5, 2014

Lexus and UrbanDaddy Go Further app

Lexus and UrbanDaddy Go Further app

Interior Brazilian cities poised to ignite next wave of growth: BCG
A new report by Boston Consulting Group argues that Brazil’s interior market, the cities outside of major metropolitan areas, are underserved by companies across sectors and consumers there have nearly 20 percent more disposable income on average than their primary city counterparts.
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Tod’s showcases versatility of Gommino through user-generated content
Italian apparel and accessories label Tod’s is putting the spotlight on stylish fans with a user-generated microsite centered on its Gommino loafer.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Harrods cooks up Twitter interaction during branded Restaurant Week
London department store Harrods is capitalizing on the popular consumer trend of sharing meals with friends on social media by generating a conversation on Twitter.
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Kenzo combines entertainment and ecommerce in new Zodiac feature
French fashion house Kenzo is providing astrological advice and product suggestions on a new Zodiac feature.
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Dior appeals to loyalists with wonDIORland campaign
France’s Christian Dior is slowly releasing teasers to lead up to a Harmony Korine-directed short film for the new Dior Addict collection.
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Lexus guides consumers out of comfort zone in UrbanDaddy app
Toyota Corp.’s Lexus teamed up with lifestyle brand UrbanDaddy for an application that draws on Instagram to give fans a broader sense of popular cities.
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Piaget celebrates rose motif, heritage with social holiday
Richemont-owned Piaget is targeting social media-savvy consumers with a global initiative to celebrate Piaget Rose Day on June 5.
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Four Seasons Hotel New York looks to boost summer tourism via Instagram contest
Four Seasons Hotel New York is advocating for high spirits this summer with an Instagram contest asking fans to show their love for the city.
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Loewe, BMW, Karl Lagerfeld, Chinese travelers – News briefs
Today in luxury marketing – Loewe redesigns logos and packaging; BMW tops Mercedes in May as cheaper luxury models woo buyers; Has Karl copied New Balance?; From the Arctic to Africa: where China’s wealthy want to travel.
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What iOS 8 means for marketers and mobile engagement
With iOS 8 unveiled at WWDC this week, Apple is giving us a glimpse at a key enhancement that will reduce friction for bidirectional communication between users and the services they trust with space on their phones and in their lives.
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