Mercedes, Bergdorf push through the storm via Sandy relief efforts
New Jersey-based Mercedes-Benz USA and Toyota Corp.’s Lexus are each donating $1 million to the American Red Cross to aid in Tropical Storm Sandy relief, while New York-based retailers are continuing to boost the city hosting their flagship stores via digital efforts.
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Zegna ups exclusivity with email, Facebook sign-ups
Italian fashion house Ermenegildo Zegna is gaining interest for its “Ties Around the World” collection through an exclusive email campaign as well as a Facebook image that prompted users to register for its new special project.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Nov. 6 at 2-3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Lexus geo-targets mobile users via banner ads
Toyota Corp.’s Lexus is targeting New Yorkers who are visiting the AccuWeather mobile site through banner ads for the LS F Sport that lead to optimized content.
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Robb Report taps luxury real estate craze with niche magazine
Robb Report is pushing into the wave of new home and design content from top publications by providing its own take on architecture, home products, furnishings and interior design in a bi-monthly magazine.
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Is Apple displaying weakness as a mobile leader?
Apple’s renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.
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Richemont, LVMH, Audi, Estée Lauder and consumer confidence – News briefs
Today in luxury marketing: Richemont, LVMH boost European stock markets; Audi rolls on in US sales with 14.5pc October gain; Estée Lauder Q1 net income rises 8pc; Consumer confidence up two months in a row.
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Need more approaches to measure response
Sponsorship is a $45 billion global market, approximately 50 percent of the U.S.-based television ad market and ten times larger than the online video market, and yet only 10 percent of this market is measured.
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