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Lexus evokes emotion in social video for Enform app – Luxury Daily

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May 26, 2015

Lexus Enform app

Lexus Enform app

Confidence in US economy tapers in Q1: report
Optimism among finance professionals increased the most for Africa, Asia and South Asia, according to a report by the Association of Chartered Certified Accounts and Institute of Management Accountants.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Ralph Lauren drives male attention with auto-centric content
U.S. fashion label Ralph Lauren is spotlighting its eponymous designer’s passion for automobiles with a dedicated hub of its ecommerce site.
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Mercedes-Benz crafts VIP cabins with Lufthansa Technik
German automaker Mercedes-Benz and aircraft service provider Lufthansa Technik have teamed to create one-of-a-kind VIP aircraft cabins.
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Four Seasons Budapest channels charm of Melissa McCarthy, Jude Law
Four Seasons Hotel Gresham Palace in Budapest, Hungary, is leveraging the excitement surrounding the upcoming action-comedy movie “Spy” through a themed package that includes scene reenactments.
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Lexus evokes emotion in social video for Enform app
Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.
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Marketers must boost video outreach amid surging data usage: report
Surging data consumption and a central role for WiFi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
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Top 5 brand moments from last week
Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.
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Fendi, Michael Kors, Floris London and Sotheby’s – Live news
Luxury Daily’s live news from May 22 – Fendi sketches Karl Lagerfeld’s career at house with anniversary tome; Michael Kors to open distribution center to met rising demand; Floris London hosts happy hour, tea centered on summer scents; Sotheby’s, eBay to auction “Important Watches” via shared platform.
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Richemont, Audi , Louis Vuitton and New York Fashion Week – News briefs
Today in luxury marketing – Richemont shares dip on disappointing April sales; Louis Vuitton beats the competition; Audi plans to add flagship, electric SUVs to overtake BMW; Why can’t New York Fashion Week find another automotive sponsor?
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Financial sector and banks must adapt to survive disruption
With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.
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