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Lexus hones in on competitor differences via GS app – Luxury Daily

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April 5, 2012

Burberry ditches print for all-digital eyewear campaign
Fashion label Burberry is using up-and-coming British musicians to promote its summer 2012 eyewear campaign, tapping social media, mobile and Web site marketing combined with musical performances next month.
Click here to read the entire story on Luxury Daily

Missoni, Four Seasons partner for exclusive Hawaii experience
Italian designer Missoni is lending its distinct style to Four Seasons Resort Maui for two of the property’s poolside cabanas that will feature Missoni furniture, pillows and towels to create an exclusive experience for affluent guests.
Click here to read the entire story on Luxury Daily

Lexus hones in on competitor differences via GS app
Toyota Corp.’s Lexus is introducing its new GS 350 model with an application that sets competing models side-by-side so consumers can see differentiating features from both vehicles.
Click here to read the entire story on Luxury Daily

Sotheby’s expands brand with print-distribution service
International auction house Sotheby’s is expanding its services to include a printing distribution service for high-end companies called Sotheby’s Imprint.
Click here to read the entire story on Luxury Daily

Should luxury fashion labels develop makeup lines?
Following in the footsteps of Chanel and Burberry, it seems that a Marc Jacobs makeup line will soon be in the mix. Before it takes a leap into the cosmetics world, Marc Jacobs may want to ask whether or not a cosmetics line would be an overextension of its name.
Click here to read the entire story on Luxury Daily

Jenn-Air leverages sponsorship for customer facetime
High-end appliance brand Jenn-Air is increasing its facetime with consumers through its sponsorship of the fifth annual Pebble Beach Food & Wine event where it will be supplying two kitchens for culinary demonstrations and a walk-through exhibit.
Click here to read the entire story on Luxury Daily

Proenza Schouler, Hermès, Boeing and Gilt Group – News briefs
Today in luxury marketing – Proenza Schouler to open store in New York; Hermès to auction bags in London; A private jet with space for both the Rolls-Royces; Gilt Groupe cashes in on Pinterest.
Click here to read the entire story on Luxury Daily

Luxury brands should invest in Latin America
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Click here to read the entire story on Luxury Daily 

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