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Lexus celebrates Leap Day via solo Pandora sponsorship – Luxury Daily

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March 1, 2012

Burberry grabs eyes in multi-faceted Vogue display
British retailer Burberry launched an all-encompassing digital display on Vogue.com that includes video, a slideshow and a click-to-buy component.
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Lexus celebrates Leap Day via solo Pandora sponsorship
In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.’s Lexus used Leap Day to exclusively advertise on music service Pandora’s mobile and Internet channels.
Click here to read the entire story on Luxury Daily

Kerastase ups social media strategy through new search technology
Luxury fashion and makeup brands including high-end haircare line Kerastase and Flirt! cosmetics are upping their use of social media connectivity and search technology that pulls content from different platforms when users enter certain keywords.
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Facebook spearheads mobile Web standards project
Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.
Click here to read the entire story on Luxury Daily

Cartier, Christian Louboutin, Fisker and The Plaza – News briefs
Today in luxury marketing – Cartier ads to hit the screen; Fisker automotive names new CEO; Luxury hotels and social media: The Plaza; Questions for Christian Louboutin.
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Mobile disrupts the retail channel: Opportunity or threat?
Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.
Click here to read the entire story on Luxury Daily

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