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Lexus builds model awareness via mobile banner ads – Luxury Daily

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September 18, 2012

Lexus banner ad

When and how to start holiday marketing for luxury brands
Although it is a good idea to plan ahead for the busy and lucrative holiday season, luxury marketers do not want to get started too early since consumers usually do not think about shopping until later in the year.
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Saks campaigns for U.S. designers via email shopping guide
High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
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Lexus builds model awareness via mobile banner ads
Toyota Corp.’s Lexus is drawing eyes to its new model through mobile banner advertisements on The New York Times mobile site.
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Nordstrom showcases menswear range in metropolitan-themed fall catalog
Department store chain Nordstrom is encouraging foot traffic to its in-store Men’s Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.
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Jaeger-LeCoultre pairs with W to celebrate inaugural Generation issue
Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.
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Fairmont entices musically-inclined with private Abbey Road Studios experience
Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.
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Burberry, Alexander McQueen, Lexus and Bernard Arnault – News briefs
Today in luxury marketing – Burberry CEO Angela Ahrendts: ‘We are not changing strategies’; McQ Alexander McQueen makes Dover Street debut; Lexus previews LF-CC Concept ahead of Paris debut; France’s fleeing billionaire.
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Race for mobile relevance
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.
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