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Lexus bolsters year-end event via mobile check-ins for charity – Luxury Daily

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December 6, 2012

Lexus of Manhattan on foursquare

Versace drives U.S. ecommerce via content, personalization
Italian fashion house Versace is encouraging online transactions from U.S. consumers through the introduction of a digital flagship store that features product-focused content and site-wide personalization.
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70pc affluents remain optimistic about employers despite economic uncertainty: report
Affluent consumers reported rising and falling levels of optimism throughout 2012 and that uncertainty is continuing into the fourth quarter. Therefore, luxury spending will likely remain neutral during the holidays, according to the October Mendelsohn Affluent Barometer.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Georg Jensen boosts CSR, Bond Street foot traffic via holiday donations
Danish brand Georg Jensen is asking consumers to stop by its new Bond Street location in London to tie a wish to the in-store holiday tree which will fuel a donation to the Danish Red Cross.
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Lexus bolsters year-end event via mobile check-ins for charity
Toyota Corp.’s Lexus is enhancing its year-end December to Remember Sales Event through a mobile initiative that allows consumers to influence a donation through Facebook or foursquare check-ins.
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Mobile is the essential channel for 2013: Digital Luxury exec
A Digital Luxury Group executive who spoke during a Luxury Daily webinar said that luxury marketers that do not incorporate convenience and speed on the mobile channel into a seamless marketing approach will likely miss out on wealthy, transactional shoppers.
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Dolce & Gabbana, Ralph Lauren give final holiday push in December Vogue
Luxury marketers such as Dolce & Gabbana and Ralph Lauren took out four-page advertisements in the front of book portion of the December issue of Condé Nast’s Vogue likely to round out existing holiday efforts.
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Neiman Marcus, Bergdorf Goodman, Estée Lauder, Zegna and luxury automakers – News briefs
Today in luxury marketing – The Target-Neiman collab launch was kind of a bust; Executive moves at Bergdorf Goodman; Estée Lauder sees luxury, men key to re-igniting fragrance sales; Cars to watch: Five models show where auto industry is going.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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Unwrapping rich data from mobile shopping over the holidays
While mobile devices are playing a major role this holiday shopping season, I predict that within the next five to seven years, their use for purchases will actually be greater than purchases made in-store or online.
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