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Lexus sees sharp performance increase from haptic mobile ads – Luxury Daily

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June 14, 2016

Lexus GS F

Lexus GS F

Ecommerce growth will slow over next 3 years: BCG
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Retail’s future hinges on experience, digital innovation
NEW YORK – Rather than looking at ecommerce and digital as competitors to the traditional bricks-and-mortar store, retailers should think of them as complementary channels, according to panelists speaking at Future-Culture-Design.
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Dior translates house codes into limited-edition home collection
French couture house Christian Dior is drawing off its founder’s passion for décor with the creation of a home goods collection.
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Chandon to host its squad at invite-only fete in New York
LVMH-owned Domaine Chandon is cultivating the guest list for its inaugural American Summer Fete in New York from its Instagram community.
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Lexus sees sharp performance increase from haptic mobile ads
Toyota Corp.’s Lexus is among the brands to see significant improvement in responsiveness to mobile advertisements that incorporate TouchSense technology.
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Retailers should continue to test Snapchat, but at a small scale
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.
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Chanel, Fairmont, Orlando and Raf Simons – Live news
Luxury Daily’s live news from June 13 – Chanel founder’s love story used as inspiration for unisex fragrance; Fairmont continues to bee sustainable, expands apiary program; Brands exclaim #LoveIsLove after Orlando shooting; Calvin Klein hints Raf Simons to join brand in coming months.
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Ramadan collections, Lancôme, Karl Lagerfeld and Daimler – News briefs
Today in luxury marketing – The 4 big problems with Ramadan fashion collections; Lancôme learns that even beauty brands cannot avoid politics in China; Karl Lagerfeld works out colorful collaboration with pencils; Daimler to unveil long-distance electric car in October.
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Using high-impact ad units for immersive content
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.
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Second Annual Family Polo Day celebrated at Greenwich Polo Club
The Luxury Marketing Council of Connecticut-Hudson Valley held its Second Annual Polo Family Day on Sunday, June 12 at the Greenwich Polo Club in Greenwich, CT.
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Luxury marketers are in the happiness business
Through the research process, it has become clear to me that at its heart, every brand participating in the luxury market is ultimately in the happiness business.
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