Bottega Veneta crafts doll-inspired mannequins for global storefronts
Italian apparel and accessories label Bottega Veneta looked to a Hasbro doll to model its spring/summer 2014 collection in its window displays to stand out from other storefronts.
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Penhaligon’s spurs loyalty with personalized fragrance biography
British fragrance maker Penhaligon’s is enticing consumers looking for a customized Valentine’s Day gift by promoting its fragrance profiling service Feb. 12-14.
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Sleepwalking through payment security
Merchant payment solutions are generally unremarked upon by the public, but as soon as a variable goes awry consumers can quickly lose confidence.
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Gucci mixes martial arts with modeling in spring campaign video
Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.
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Michael Kors continues tradition of “all-access” microsite for fashion week
U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.
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Lexus affirms TV commitment with branded channel
Toyota Corp.’s Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.
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Gemfields fetes uncut emeralds via dedicated book, campaign
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.
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Bentley targets aspirational consumers with fragrance introduction
British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.
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Daimler, Chanel, BMW and luxury fashion – News briefs
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.
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Making the phone a seamless extension of the in-store experience
In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
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Marketers should beware of Mobile Attention Deficit Disorder
In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?
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