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Audi, Piaget steal spotlight through film awards sponsorship
German automaker Audi and Swiss watchmaker Piaget are attempting to target a highly-educated, tech-savvy and intelligent audience by sponsoring the 2012 Film Independent Spirit Awards in Santa Monica, CA.
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Late Veranda iPad app updates could potentially turn off consumers
Hearst’s Veranda magazine is making its first moves on mobile through the debut of an iPad application, but not updating to the newest issue in a timely manner has the potential to turn off consumers or move them to a competitor.
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Ulysse Nardin leverages new boutique to sell limited-edition timepieces
Swiss watchmaker Ulysse Nardin is stepping up its bricks-and-mortar presence with the second mono-brand boutique in the United States in the Aventura Mall in southern Florida that will sell a line of limited-edition timepieces.
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Bloomingdale’s amps up mcommerce game via multichannel initiative
Bloomingdale’s is proving that mobile plays an integral role in the company’s overall strategy via a new catalog that not only promotes its recently launched iPad application, but also includes QR codes and SMS calls to action throughout.
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Social commerce, Givenchy and Jil Sander – News briefs
Today in luxury marketing – Online landscape evolves with s-commerce; Givenchy to launch Play Sport for Men; Infiniti enters luxury crossover market with JX; Jil Sander the designer returns to Jil Sander the brand.
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How reliable is your research among luxury and affluent consumers?
There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.
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