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Lanvin drives sales via new mcommerce site – Luxury Daily

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April 8, 2013

Lanvin mcommerce site

Top 10 luxury brand social videos of Q1
Luxury marketers pushed their new collections and brand identities through social videos during the first quarter of 2013.
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Lanvin drives sales via new mcommerce site
French apparel and accessories brand Lanvin is driving sales by offering its e-store on its mobile-optimized site.
Click here to read the entire story on Luxury Daily

Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Rolls-Royce strengthens global presence with showroom openings
Rolls-Royce Motor Cars is strengthening its global presence with a new showroom in Beirut, Lebanon, with plans to open another in an undisclosed location.
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Smythson taps bridal season for brand extension
British leather goods maker Smythson is targeting affluent brides with a new online wedding invitation service and is showing off the craftsmanship behind its stationery products through video.
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Four Seasons targets ultra-affluent loyalists with around-the-world trips
Four Seasons Hotels and Resorts is flaunting its expertise in planning vacations by curating two 2014 “Around the World by Private Jet” tours that are tailored for affluent travelers.
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Hermès, Chanel showcase watches in April Robb Report
The 2013 Ultimate Home issue of Robb Report boasts many luxury watch advertisements as well as a special promotional section for private jet brands called “Flying Privately.”
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Prada, Gucci, Versace and BMW – News briefs
Today in luxury marketing – Global sales boost Prada; Gucci offers to rescue porcelain maker Richard Ginori; Versace sees full-year growth — and perhaps an IPO; BMW concept X4 debuts ahead of Shanghai motor show.
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Why PPR’s name change to Kering is a major miss
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
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