Ralph Lauren boasts most successful seamless omnichannel experience: report
When it comes to omnichannel retailing, department stores perform better on average than their monobrand peers, according to a new report by ContactLab and Exane BNP Paribas.
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Chanel illuminates natural beauty secrets through model tutorial
French fashion house Chanel is teaching consumers how to achieve makeup mastery with the help of supermodel Gisele Bündchen.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4.
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Dior showcases spring/summer 2016 collection in deserted Los Angeles
French fashion house Christian Dior is taking consumers to an urban wasteland to show off its latest collection.
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Lane Crawford uncovers what made in China means with candid interviews
Department store chain Lane Crawford is spending #15SecondsWith Chinese creatives ahead of the Hong Kong AmfAR gala on March 19.
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Global Blue opens Milan lounge as Italian duty-free surges
Tourists visiting Italy in the first two months of 2016 had an average transaction amount of $831 at current exchange rates, per a report by Global Blue.
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Jumeirah lets consumers roam free with detailed interactive tour
Dubai, United Arab Emirates-based international hotel chain Jumeirah is transporting its guests behind its walls.
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Why virtual reality is potentially brands’ next lucrative storytelling medium
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
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Cunard, Louis Vuitton, Fratelli Rossetti and Galeries Lafayette – Live news
Luxury Daily’s live news from March 16 – Cunard looks to art deco past for redesign of Queen Mary 2; Louis Vuitton gets twisted in Alicia Vikander-fronted handbag effort; Fratelli Rossetti sources handcrafted talent for months-long event series; Galeries Lafayette illuminates men’s shop with LED art.
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YouTube, 1stdibs, fashion designers and millennials – News briefs
Today in luxury marketing – Why YouTube is a more important platform than Snapchat for luxury brands; Antique dealers protest new 1stdibs rules; Fashion designers deserve the same protection as other creatives; Millennials aren’t a threat to luxury goods makers, says UBS — they’re the saviors.
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Luxury: What better word is there?
The challenge? Find a better, more accurate word to depict the best of the best.
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5 best-practice tips for mobile proximity messaging
The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.
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