Quentin Jones jolts Louis Vuitton’s accessories collection with exuberant video
French fashion house Louis Vuitton enlisted artist and fashion filmmaker Quentin Jones to imbue its fall/winter accessories collection with her signature energetic and exuberant style.
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Tod’s No_Code capsule bridges contemporary and traditional views
Italian leather goods maker Tod’s is combining its heritage with contemporary art and style to appeal to modern, fashion-forward consumers through a microsite dedicated to its capsule footwear collection “No_Code,” a seasonal collaboration with magazine editor Jefferson Hack.
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Land Rover spurs fans to race the sun via interactive gaming film
Land Rover North America is bolstering its Range Rover Sport “Drive to Another Level” campaign with an interactive, high-intensity film that lets viewers join the adventure with gaming options.
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Condé Nast Traveler elevates standing via luxury ads
Chanel, Louis Vuitton and Cartier are facilitating Condé Nast Traveler’s goal to become known as a high-end travel publication for affluent travelers by steering the advertising pages toward luxury.
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Richard Mille expands US retail footprint with Las Vegas boutique
Swiss watchmaker Richard Mille is targeting affluent travelers with the debut of its second United States boutique in Las Vegas’ luxury shopping outpost, the Shops at Crystals.
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Swarovski’s Wink blog goes behind-the-scenes to boost creative transparency
Precision-cut crystal maker Swarovski is giving brand loyalists an immersive look at the inner workings of the jewelry world with a blog from creative director Nathalie Colin.
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Burberry, LVMH, Moncler and Maserati – News Briefs
Today in luxury marketing – Burberry designer Bailey to be CEO as Ahrendts goes to Apple; LVMH sales rise 1.7pc in Q3; Moncler is fashion’s latest billion-dollar brand; Maserati says this year’s new car orders total 22,500.
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Need for less data and more exclusive content
Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.
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