Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign
German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.
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Do luxury hotels need to offer more adventure?
Luxury hotels should cater to today’s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Rolls-Royce targets Harrods shoppers with first retail window display
Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.
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Land Rover shills new Range Rover capabilities via interactive mobile app
Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.
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New York’s Plaza reinforces history with “The Great Gatsby”-inspired suite
Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann’s “The Great Gatsby” by opening a new suite on the day of the film’s opening night.
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Harrods, Nicolas Ghesquière, Mandarin Oriental and China – News briefs
Today in luxury marketing – Harrods to acquire temporary space in Sardinia; Nicolas Ghesquière finally speaks on why he left Balenciaga; Mandarin Oriental: Regionalizing social for a luxury audience; China crackdown aims at stopping military from using luxury cars such as BMWs and Porsches.
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Meeting the digital expectations of younger, affluent consumers
Today’s affluent consumer is younger with certain digital expectations. If luxury brands do not meet those expectations, they will miss out on a huge opportunity.
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How conversion tracking for app marketing works
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
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